Marketing’s talent pipeline is uncertain and that’s a cause for concern. Millennials’ view of our profession is dim, at best. Too many feel that their companies aren’t providing nearly enough training, that their career options within marketing are being limited, and that marketing is just a stopover on the way to something much more interesting. And because it looks like we’re always under the gun, they don’t aspire to the CMO role.
But by taking action as a community of marketing leaders, we can make a difference. Join us. Our goal is to get 1,000 CMOs to accept the CMO Talent Challenge and commit to these three things:
Together, as a community of CMOs, we will fortify the industry’s talent pipeline and ensure marketing’s bright future.
SVP, Marketing & Communications
President, Ride Sharing
JPMorgan Chase & Co.
Here’s how many of your peers are onboard:
For questions about the CMO Talent Challenge or the ANA Masters Circle, please contact Nick Primola at the ANA.