Build Our Legacy:
A Healthy Talent Pipeline

Lead with action — accept the CMO Talent Challenge. Help develop the next generation of marketers, and invite your peers to join you.

About the Challenge

Marketing’s talent pipeline is uncertain and that’s a cause for concern. By taking action together, as a community of marketing leaders, we can make a difference. Join us by accepting the CMO Talent Challenge:

  • Mentor: Make talent development and training one of your top personal priorities for 2017
  • Market: Commit to “market marketing” by spending at least five hours over the next year talking to students about marketing careers
  • Mobilize: Participate in the industry-wide ANA/AEF talent study to help the industry prepare for the next generation of marketers

Together, as a community of CMOs, we will fortify the industry’s talent pipeline and ensure marketing’s bright future.

Linda Boff


Jon Iwata

SVP, Marketing & Communications

Jeff Jones

President, Ride Sharing

Kristin Lemkau

JPMorgan Chase

Bob Liodice


Nicholas Primola

SVP Marketing Education

Jennifer Rooney

CMO Network Editor

Greg Welch

Senior Partner
Spencer Stuart

Accept the Challenge

Begin here to start making a difference.


Challenge Progress

Get Started

Here’s everything you need to get started: list of universities, templates, FAQs, and more. Download the toolkit. If you still have questions, we have answers.

Download Toolkit

Spread the Word

Together, we can make a meaningful impact!
Encourage your peer CMOs to take the talent challenge with you!


Who We Are


The ANA makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. The ANA’s membership includes nearly 1,000 companies with 15,000 brands that collectively spend or support more than $300 billion in marketing and advertising annually. The membership is comprised of more than 700 client-side marketers and nearly 250 Associate Members.

ANA Master Circle

The ANA Masters Circle is a community of the top executives who lead the corporate marketing function in their organizations. Aligned together with the ANA Board of Directors, this community of chief marketing officers will help advance solutions to some of the marketing industry’s most pressing challenges and drive the agenda of the marketers forward.


The AEF is the ANA Educational Foundation. For over 30 years it has been connecting the academic community with marketers to expand insights, drive innovation and develop intellectual capital. Its mission is also to attract the highest level of talent to the marketing industry.

Contact Us

For questions about the CMO Talent Challenge or the ANA Masters Circle, please contact Nick Primola at the ANA.